Tel Aviv, Israel, March 31, 2026, Chainwire
Playnance is bringing one of the world’s largest entertainment markets fully on-chain at scale, expanding its ecosystem into global sports and esports. Through its integration with SOFTSWISS Sportsbooka leading global provider of iGaming technology offering sportsbook and online casino solutions, Playnance will now provide access to more than 2.5 million live sports and esports events annually through its network of partner platforms, including all major leagues, including the NBA, Premier League, LaLiga, as well as global esports tournaments, and a wide range of sporting events worldwide.
The experience will be broadcast next week PlayW3 and expands to additional platforms within the Playnance ecosystem, enabling seamless, real-time, off-chain participation in thousands of events every day. Millions of users will engage live, predict results and play in thousands of events every day, all on chain. Fully integrated into a decentralized, non-custodial infrastructure, Playnance is offering continuous high-frequency engagement directly linked to real-world activity.
Pini Peter, CEO of Playnance, said: “At Playnance, we are leading the next big change by bringing the entire world of entertainment on-chain. With this expansion, we are expanding our ecosystem even further by adding global sports and esports markets to the wide range of on-chain experiences we already offer. With live participation in the world, with real participation from real owners in real time, followed by a billion real-time owners in our ecosystem. $GCOINwe’re setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning.”
In accordance with Playnance betting model in all other categories, this expansion includes a dedicated sports betting program where users can plug $GCOIN into the sports ecosystem and receive protocol-based rewards for their on-chain activity.
This expansion positions Playnance within a $150+ billion global sports betting and esports market. By bringing familiar, real-time experiences to the chain, the platform lowers the barrier for mainstream users and accelerates the transition from Web2 to Web3 at scale.
“Our integration with Playnance represents a new standard for how blockchain gaming infrastructure can operate. Using Playnance’s blockchain, we are able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution.” Said Aleksandr Kamenetskyi, Head of Sports at SOFTSWISS. “This allows us to push the boundaries of on-chain gaming while unlocking a level of scale, transparency and performance that simply hasn’t existed before in this category.”
The move builds on strong momentum across the Playnance ecosystem, which processes more than 2 million on-chain transactions every day. With more than 10,000 social casino games and millions of AI-powered prediction markets, Playnance offers a unified digital entertainment ecosystem of unprecedented scale and diversity, all powered by $GCOIN. Early demand has already been demonstrated through the rapid uptake of its staking program, with over $1.4 billion of GCOIN staked shortly after launch.
With this expansion, Playnance enters a new phase focused on scaling global adoption, bringing more real-world content to the chain, increasing real-time participation, and significantly expanding the utility of $GCOIN in a rapidly growing on-chain entertainment ecosystem.
About Playnance
Founded in 2020, Playnance is a Web3 infrastructure company that develops live, non-custodial, on-chain products designed to introduce mainstream Web2 users to blockchain environments. The company develops consumer-facing platforms built on shared wallet systems and high-volume on-chain execution, currently processing around 2 million transactions per day. Playnance focuses on reducing friction between the user experience and the blockchain infrastructure by maintaining full on-chain transparency and a non-custodial architecture.
CONTACT
CMO
Sarah Peter
press@playnance.com
