Rakuten has a new page for ‘Rakuten+’this is a paid membership program that offers 10% cashback (minimum) to selected merchants all the time. I hadn’t seen this before, but it looks like it’s been available for at least a year, maybe two?
Basics of the program
- $100 annual fee, not waived the first year
- $50 bonus when you join and spend + $250 within 90 days at qualifying merchants
- Waiting list to join currently
- Full list of stores: 3.1 Phillip Lim, ALC, Alice+Olivia, AllSaints, ATM Collection, Avocado Green Mattress, Bogner, Bulova, Bergdorf Goodman, Citizen Watch Company of America, Inc., Cos Stores, Costa Del Mar, Derek Lam, Diesel, Eberjey, Eric Seasso, Eberjey, Eric Javiturso Home, Frances Valentine, Hotels.com, Kate Spade & Company, L’Agence, Lagos Inc., LAMPS PLUS, Mansur Gavriel, Merlette, Michael Kors (USA), Inc., Michael Kors Outlet, Moschino, Mytheresa GmbH, Neiman Marcus, Persol, rag & bone, Ramy Brook, CPSM – Tendroma, Paris, TUMI, Inc., V Opco, LLC, Viator, Zadig et Voltaire, Sephora
How do the rates compare?
I chose 5 dealers to compare:
Our verdict
Honestly, the rates don’t look great when compared to the rates often found on other portals. I think if you are buying in volume from any of the dealers listed and can’t wait between purchases, it could be useful. Also sometimes brands will increase cashback rates but decrease sales etc so this can avoid it. However, think that the use cases are quite small.


